IDEA DIRECTORY 101 - THE GAP IN EVERY WARDROBE

 1

FRESH CARE WARDROBE

The problem: 

One time worn clothes smelling like, sweat, coffee, commute, or work, being  projected to full cycle wash for 90 minutes with 40 to 60 litters of water usage. 

While, one time clothes can be sanitised with quick wash (9 minutes) consuming water up to 1.2 litter. 

Pain points:

- Clothes that need light sanitisation being subjected to full wash

- 90 minutes wait time 

- Excess water and energy waste per cycle

- Delicate fabrics

Population Effected By The Problem:

- Office Workers

- Daily Commuters

- Gym users, Athletes 

Market Gap: 

- Total UK market of washing machine is 1.6 billion pounds 

- With 89.5% over saturation of washing machines at homes (Link)

-  Every UK retailer has 8-9 Kg front loaders but zero 1.2 Litter machine

Demographic Shifts

- Renting and micro living surge

- People are more hygiene focussed because of Covid (Link)

   (mindful cleanliness- the need to chuck items in washing machine after one wear due to fear of germs) 

Current Market Solutions: 

- LG Styler is providing steam wash wardrobe to kills germs that costs around 999 pounds